How to Make a great Banner Ad?


Banner Ads

Banner Advertising, what makes it work? How can you get the best response rates and click through rates for your ads.  No, it’s not all guess work.   

Banner Ads are every where on the web.  Their job is to catch a customer and to get them to link onto a certain website or to buy a certain product/service.
Each banner you see is a product of guess work.  No one really knows if one banner will work better than another.

Some Do’s

During the years of banner making, a few points have become guidelines.
If you did all you’re homework and you know your target customers and have some advertising skills, then designing and writing a banner ad will be as easy as three little words:

Simple - Easy - To The Point

Before you grab your notebook, there is a little more to this than meets the eye.
Look over the points below.

-Know your competitors and know what you are selling. 
-Keep the ad simple.  Use fewer words.  Use color/animate
-Use fast loading banners.  Some people don’t like to wait for long.
-Know your target group!
-One product- One banner!  Have a link to your product web page.  
-Choose the right site to advertise and display your banner.  Is it a good fit or not?
-Some say that banners at the top of a page are looked at more often than the bottom ones?  Is it true?  Know what you want and where you want the banner to be placed.
-Interactive ads increase brand awareness by 67% than non-active ads **
-Customize, make the ad entertaining and playful
-Useful, is your product/service useful? **

Comments

  1. UnknownJanuary 21, 2013 at 2:12 AM

    I created my first banner ad using printed leaflets. Up to now it really works for the reason that it can be easily handed out.

    ReplyDelete
  2. UnknownJanuary 22, 2013 at 12:12 PM

    Aside from the web, banner ads are great when its seen on a day-to-day basis. It can be printed and used as auto graphics, so that driving around town to get a dozen eggs will also mean advertising.

    ReplyDelete
  3. UnknownJanuary 29, 2013 at 10:19 AM

    This comment has been removed by a blog administrator.

    ReplyDelete
  4. UnknownApril 8, 2018 at 10:46 PM

    Thank you so much for sharing a wonderful detail on banner ad making tips. I truly like the info you have posted here. If anyone want to know more about San Antonio banner printing visit Digital Banners Plus.

    ReplyDelete
  5. Saqib KhatriJanuary 1, 2021 at 2:48 AM

    I found your this post while searching for some related information on blog search...Its a good post..keep posting and update the information. magazine celebrating diversity

    ReplyDelete
  6. FASTSIGNSMarch 2, 2021 at 9:23 AM

    This article contains a lot of valuable info.custom signs in Cincinnati I am amazed by the quality of the info and also it is a beneficial article for us, Thanks for share it.

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  7. Christ JohnFebruary 5, 2024 at 2:14 AM

    Crafting a standout banner ad requires a blend of creativity and precision. From compelling visuals to concise messaging, every element plays a crucial role. Speaking of precision, when it comes to academic tasks, consider leveraging homework writing services to ensure excellence.

    ReplyDelete

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