Blitz Magazine

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  According to the Piper Jaffray 27th semi-annual “ Taking Stock With Teens ” market research project, teen spending contracted just 1% from the Fall of 2013, compared to more substantial declines previously. Across both the upper and average income groups, teen male spending is up 4% from Fall 2013 . This compares to continued mid-single digit declines among females. Overall, the report notes that parent contribution to teen spending bounced back to the 65% of spend range , following a period of contraction. Teen unemployment remains elevated, but off of peak levels. Time priorities have shifted, showing that advanced placement courses are the norm. Year-round single sport/activities are more common, and school years are starting earlier and ending later (shortening the opportune summer employment period). A quick snapshot of the survey results, including fashion, beauty and personal care, restaurants, digital media, gaming, and wireless communication includes the...

ZenithOptimedia has adjusted its ad spend forecast upwards, predicting that the global market will grow by 5.5% in 2014, reaching $537 billion by the end of the year. That forecast is up 0.2% from the last report in December . Ad spend in North America is expected to grow by 4.8% this year, bolstered by the Winter Olympics and mid-term elections. Ad spend in Canada is expected to grow by 3.5% in 2014 versus 2013, with larger gains expected in 2015 and 2016. The internet is the fastest growing medium measured on the global market, and is expected to increase by an average of 16% each year between 2014 and 2016. Display is the fastest growing sub-category, with 21% annual growth, due in part thanks to the rise of social media advertising, which is growing at 29% a year. Online video is expected to grow at 23% per year for the next three years. Mobile advertising is growing six times faster than desktop, and is forecast to grow at a pace of 50% annually from 2014 to 2016. In...

The if-you-build-it-they-will-come cliché may be true, eventually, for local radio’s digital properties. At least if advertisers follow their own thinking. Three-quarters of national marketers say local websites are “very important or essential” to their marketing plans, yet only 22% of them say they also make buying local websites a priority. That digital disconnect is uncovered by the online marketing firm Balihoo, which also finds that most national brands are ramping up their local online buys in 2014. “Research shows that consumers prefer buying products and services in their local markets,” Balihoo VP of marketing Susan Tormollen says. Even more critically, she says the research shows that buying digital locally “leads to increased returns on a national brand’s ability to capture consumers and direct them to a desired place of purchase.” Balihoo’s self-described “micro-study” of 185 of its corporate clients found that 34% expect to spend more on local marketing this year, wh...

Banner Ads Banner Advertising, what makes it work? How can you get the best response rates and click through rates for your ads.  No, it’s not all guess work.    Banner Ads are every where on the web.  Their job is to catch a customer and to get them to link onto a certain website or to buy a certain product/service. Each banner you see is a product of guess work.  No one really knows if one banner will work better than another. Some Do’s During the years of banner making, a few points have become guidelines. If you did all you’re homework and you know your target customers and have some advertising skills, then designing and writing a banner ad will be as easy as three little words: Simple - Easy - To The Point Before you grab your notebook, there is a little more to this than meets the eye. Look over the points below. -Know your competitors and know what you are selling.  -Keep the ad simple.  Use fewer words....