Tuesday, August 11, 2015

Auto Sales are booming - More advertising coming.

Posted: Tuesday, August 4, 2015 1:15 am
Those two sounds—the “ka-ching!” of cash registers and the “vroom!” of new autos being sold—are favorites for radio, and with auto sales hitting record levels, it’s vital for radio to keep a close eye on its No. 1 advertiser, and find the best ways to keep the dealership ad money flowing.
Automotive sales will account for $1.75 billion in radio ad spending this year, according to BIA/Kelsey. Estimates from Kelly Blue Book and Edmunds call for monthly new vehicle sales for July to reach 1.47 million units, and an annual adjusted rate of 17.1 million. For July, the eight major manufacturers are expected to show year-to-year gains. Analysts credit a healthier economy and demand for trucks, SUVs and luxury vehicles with fueling the positive gains. Indeed, as the overall economy has improved and unemployment drops, observers say consumers have started to make big-ticket purchases again, including new vehicles. Particularly in an off-election year, automotive advertising is critical for radio stations.
The question is: How do you grow radio’s ad money commensurate with this, especially in a competitive media market? Jim Doyle, principal of Jim Doyle & Associates, a sales and marketing firm that specializes in automotive, understands the challenge, while acknowledging that radio broadcasters are at risk of losing auto ad dollars to digital media as more clients look to grow their digital ad portfolio. “I would guess that most of the radio and TV stations are not experiencing record revenue from auto dealers,” he says, calling it a potential “major issue for operators.”
To put that in reverse, Doyle suggests radio broadcasters leverage their local relationships with auto dealers and store general managers (“generals to generals,” Doyle says), adding that stations need to demonstrate the effectiveness of broadcast advertising.
For example, he says, stations can use a dealer’s own Google Analytics to show that traffic to a dealership’s website surges after a radio or TV advertising campaign. “It is tangible evidence of the power of our products,” Doyle says. On the digital front, he advises stations to also show dealers the power of a station’s digital and mobile platforms.

Monday, July 13, 2015

Rick Brace New CEO of Rogers Communications

Chris Powell July 08, 2015

When he departed Bell Media at the end of 2013, seemingly closing the book on a nearly 40-year career in media, Rick Brace admitted he was apprehensive about being bored when he was no longer responsible for the day-to-day operations of a major media company.

“When you go from running flat out to stopping, there’s a real fear that it’s too quick a transition and that you’re going to be bored,” said Brace at the time.

Just 18 months later, it appears his misgivings were well founded. On Tuesday, Rogers Communications announced that Brace would be the next president of its $1.8 billion media unit, succeeding his former protégé Keith Pelley – who is leaving the company at the end of summer to take a role with the European Tour golf circuit.

Brace was not available for interviews, but said in a release that leading Rogers Media is “an opportunity I just couldn’t pass up.” His appointment is effective Aug. 10.

The veteran media executive cited the company’s collection of assets, the Rogers 3.0 strategy championed by Rogers Communications CEO Guy Laurence, and the “digital disruption” occurring within media as the primary reasons for abruptly stepping out of retirement.

Industry experts said Brace’s considerable sports pedigree, which includes several years as president of the sports specialty channel TSN, represents a “doubling down” on sports for Rogers, which in June wrapped up the first year of its 12-year NHL rights deal.

Solutions Research Group president Kaan Yigit said Brace’s hire is a clear signal to stakeholders that Rogers “means business” in sports, particularly after what he characterized as an inauspicious debut for hockey across its various properties.

“I see the NHL contract as priority number one, as well as other sports properties,” said Yigit. “It’s absolutely essential to deliver more on the NHL front, as this season delivered below expectations in terms of audience and growth.”

Yigit also said Brace’s hire could mean future deals to support the company’s steadfast commitment to sports.

“I would not be surprised if there weren’t other deals to support this direction in the next 18 months,” he said. “And someone like Mr. Brace knows the market, the players and every stakeholder intimately.”

Bob Stellick, president of Toronto sports marketing firm Stellick Marketing Communications, said NHL ratings and revenue could prove a “bit of a challenge” for Rogers in the near future, but said Brace is a “seasoned” sports media executive, adept at extracting value from existing properties.

Brace has 35 years of media experience, much of it spent within sports broadcasting. He helped found the sports specialty channel TSN, and served as its president from 1998 to 2000.

Stellick said Brace is a stark contrast to Pelley.

“Keith’s a high-energy type of guy, whereas Rick is more of a steady-hand-on-the-tiller kind of individual,” said Stellick. “That’s more of what [Rogers] needs now: Someone to digest the properties they’ve purchased and turn them into profitable entities.”

He said Brace could make a material difference in the Rogers Media culture, describing Pelley as “visionary” and “a deal-maker” and Brace as a person capable of leveraging full value from those deals. “He’s the guy who takes what someone else has purchased and develops it into the property they need it to be,” said Stellick.

The immediate priority for Brace, Stellick speculated, would be rationalizing Rogers’ $5.2 billion investment in hockey, particularly as media consumption continues to migrate online.

Rogers, which owns Marketing, reported an operating loss of $32 million on $464 million in revenue for the first quarter ended March 31. In its analysis, the company said higher programming and production costs of approximately $120 million – stemming from an increased number of NHL games – contributed to an anticipated operating loss for hockey of $14 million in the quarter.

Stellick said Rogers always faced a daunting task in making further inroads with hockey, because Canadian broadcasters have excelled at bringing the sport to audiences for decades. He said the idea that Sportsnet could recreate it was aggressive.

Rogers will release its second-quarter results later this month, but in the most recent quarterly report company officials said they expect hockey’s seasonal loss to be offset by the higher-value playoff season, during which it generates greater ad revenue while producing fewer games.

Veronica Holmes, president, digital for ZenithOptimedia in Toronto, said Brace is joining Rogers at a key juncture. “Rogers Media has an impressive set of assets and is positioned to grow its audiences across broadcast, print and digital,” said Holmes. “There’s still a big job to do monetizing all their properties and managing revenue as audiences shift to digital.”

Amusement Park Profit Margin

Amusement parks and arcades

The amusement parks and arcades industry recorded operating revenue of $465.3 million in 2013. The industry had operating expenses of $438.7 million, which resulted in an operating profit margin of 5.7%.

Salaries, wages, commissions and benefits were $150.5 million and accounted for 34.3% of all operating expenses. The next most significant operating expenses were cost of goods sold (13.3%) and amortization and depreciation (10.1%).

Other amusement and recreation industries

Operating revenue for the other amusement and recreation industries was $8.1 billion in 2013. The industry had operating expenses of $7.7 billion, which resulted in an operating profit margin of 4.9%.

Salaries, wages, commissions and benefits were $2.8 billion and accounted for 36.3% of all operating expenses. Other operating expenses included cost of goods sold (10.1%) and rental and leasing (8.6%).

Within this industry group, the fitness and recreational sports centres industry contributed the most to operating revenue in 2013 with $2.7 billion. The industry had operating expenses of $2.5 billion, which resulted in an operating profit margin of 6.5%. Salaries, wages, commissions and benefits were just over $1 billion, accounting for 40.0% of its operating expenses.

Cool summer weather in Eastern Canada had an effect on the golf industry. Operating revenue was marginally higher than the operating expenses of $2.5 billion, resulting in a 1.1% operating profit margin. Salaries, wages, commissions and benefits were $992.5 million, accounting for 39.6% of its operating expenses.

Skiing facilities had operating revenue of $786.3 million. The industry had operating expenses of $763.3 million, which resulted in an operating profit margin of 2.9%. Salaries, wages, commissions and benefits were $287.4 million, accounting for 37.6% of its operating expenses.

The "all other amusement and recreation industries," which is composed of marinas, bowling alleys, recreational sports teams, observation towers and all other related activities, generated operating revenue of $2.1 billion and operating expenses of $1.9 billion, which resulted in a operating profit margin of 8.3%. Salaries, wages, commissions and benefits were $501.0 million, accounting for 26.3% of its operating expenses.

Monday, June 15, 2015

Rick Westhead Investigates Soccer in the Slums of Brazil

TSN Senior Correspondent Rick Westhead Investigates Soccer in the Slums of Brazil for FAVELA UNITED, an Original Feature for the FIFA WOMEN’S WORLD CUP CANADA 2015™

FAVELA UNITED debuts in the pre-game show for Brazil vs. Spain today (Saturday, June 13) at 4 p.m. ET on TSN
– TSN launches a new interactive web experience, TSNOriginal.ca, for Westhead’s accompanying long-form essay on street soccer culture in Brazil –

To tweet this release: http://bmpr.ca/1TjCERt

TORONTO (June 13, 2015) – As part of CTV and TSN’s extensive slate of compelling original features from the FIFA WOMEN’S WORLD CUP CANADA 2015™, TSN Senior Correspondent Rick Westhead travels to the favelas of Brazil to investigate the impact of soccer on a brave group of young women. Their story is shared in the TSN Original: FAVELA UNITED, debuting during the pre-game show for Brazil vs. Spain, today (Saturday, June 13) at 4 p.m. ET on TSN.

Complementing FAVELA UNITED is Westhead’s long-form magazine story about street soccer culture in one the most dangerous places in the world – where most young girls grow up under the threat of gang violence and drug trafficking.

Westhead’s accompanying story is featured on TSNOriginal.ca, a brand new web experience that combines atmospheric sound, photos, and videos to bring readers into lives of the girls living in the favelas.

Launching today, TSNOriginal.ca marks the network’s first foray into digital storytelling and serves as its new digital model for long-form, magazine-style sports journalism. 

“The goal of our Original Features is to elevate the FIFA WOMEN’S WORLD CUP CANADA 2015 with strong storytelling, and there’s no better example of that than FAVELA UNITED,” said Ken Volden, Vice-President and Executive Producer, News and Information, TSN. “Rick’s essay presented the perfect opportunity to explore digital storytelling, and we’re very excited by the result, as well as the many future possibilities offered by our new microsite.”

TSN’s new digital model for long-form sports journalism launches today in support of FAVELA UNITED. VISIT: TSNOriginal.ca

<<NOTE TO MEDIA: Click here to watch the trailer for FAVELA UNITED >>

FAVELA UNITED investigates the positive impact of street soccer culture upon girls growing up in extreme poverty in the most dangerous neighbourhoods of Rio de Janeiro, known as favelas. In these urban slums, violent conflict between local police and drug traffickers is a daily occurrence, and children are commonly used as drug runners. Amid the gunfire, girls’ soccer programs offer a glimmer of hope, and an escape from being forced into the drug trade.

FAVELA UNITED is directed by Canadian Screen Award-winning Senior Feature Producer Josh Shiaman, who oversaw the creation of more than 40 features surrounding the FIFA WOMEN’S WORLD CUP CANADA 2015.

CTV and TSN’s Original Features airing in the pre-game shows of select games explore some of the most compelling stories in women’s soccer.

CTV and TSN’s complete slate of more than 40 Original Features from the FIFA WOMEN’S WORLD CUP CANADA 2015 will be made available across CTV and TSN platforms, airing in SPORTSCENTRE, on CTV affiliates across the country, and on-demand through TSN Digital platforms including TSN GO and TSN.ca/FIFA. 

TSN, CTV, and RDS are official broadcasters of FIFA events from 2015 to 2026, including the FIFA World Cup™ in 2018, 2022, and 2026.

Television: CTV, TSN, and RDS’s exclusive live coverage of all 52 matches from the FIFA WOMEN’S WORLD CUP CANADA 2015™ continues with four matches today (Saturday, June 13), beginning with France vs. Colombia at 1 p.m. ET on TSN and RDS.

Taking place in six cities across Canada (Edmonton, Moncton, Montréal, Ottawa, Vancouver, and Winnipeg), the FIFA WOMEN’S WORLD CUP CANADA 2015™ culminates with the Final on Sunday, July 5 at 7 p.m. ET on CTV/RDS at BC Place in Vancouver.

Live Streaming: In addition to live television coverage of all 52 games on CTV/TSN, TV subscribers can live stream all games from the FIFA WOMEN’S WORLD CUP CANADA 2015™ on the corresponding GO platform – CTV GO or TSN GO. 

Radio: Canadians can tune in to TSN Radio’s live coverage of every Canada match, plus Round of 16, quarter-final, and semifinal matches, and the Final. TSN Radio’s package of games airs nationally on the TSN Radio Network presented by Amway Canada. The following radio stations, listed in order from West to East, will broadcast live coverage of the FIFA WOMEN’S WORLD CUP CANADA 2015™:
·         CFAX 1070 – Victoria
·         TSN 1040/1410 – Vancouver
·         AM 1150 – Kelowna
·         TSN 1260 – Edmonton
·         TSN 1290 – Winnipeg
·         CKOC 1150 – Hamilton
·         TSN 1050 – Toronto
·         TSN 1200 – Ottawa
·         TSN 690 – Montréal
·         Sirius/XM 167

Fans can also listen to live radio coverage on TSN.ca/Radio and on the TSN GO app.

News and Analysis: TSN.ca/FIFA is a one-stop shop for everything surrounding the FIFA WOMEN’S WORLD CUP CANADA 2015™, featuring news, analysis, and original content from the tournament. 

About CTV
CTV is Canada's #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada’s most-watched television network for the past 14 years in a row. CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. More information about CTV can be found on the network’s website at CTV.ca.

About TSN
TSN is Canada's Sports Leader and #1 specialty network. With a broad portfolio of multimedia sports assets, TSN delivers world-class content across its industry-leading platforms including five national television feeds, TSN.ca, TSN GO, and TSN Radio stations across the country. With more championship events than any broadcaster in the country, TSN’s roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, FIFA Women’s World Cup Canada 2015, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Winnipeg Jets, Season of Champions Curling, UEFA Euro 2016, MLB, Barclays Premier League, Golf’s Majors, NASCAR, F1, Grand Slam Tennis, NCAA March Madness, and Skate Canada and Rugby Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.

- TSN -

For More Information:
Greg McIsaac, (w) 416.384.5180, (c) 416.458.3591, greg.mcisaac@bellmedia.ca
Renee Rouse, (w) 416.384.7599, (c) 416.428.4807, renee.rouse@bellmedia.ca
Rob Duffy, (w) 416.384.5717, (c) 416.802.3319, rob.duffy@bellmedia.ca

Twitter: @CTV_PR, @TSN_PR

Tuesday, June 9, 2015

Radio’s new pitch line may be how its ads fit with everything else / More than half of all audio usage is in-home

Radio’s new pitch line may be how its ads fit with everything else. Like a restaurant goer overwhelmed by too many items on the salad bar to make a well-balanced plate of ingredients that go well together, marketers are facing the same problem when it comes to their media diet. The third annual Cross-Channel Marketing Report, published by Econsultancy in association with Oracle Marketing Cloud, finds just two-in-five (43%) feel they understand their customers’ journey throughout their media day and that they’re putting campaign components together in the right way to reach them. That’s despite the fact that two-thirds say it’s a priority for all marketing to be integrated into a cohesive plan. The most common reason for missing that target is advertisers and ad agencies just don’t have the resources to achieve that goal. “Clearly, marketers can and should be doing more to drive precise orchestration of their marketing strategies,” Oracle’s Simon Robinson says. For radio, the survey suggests there’s a sizable opening for sales reps in their pitch to show how radio advertising will fit with other marketing activities. “Keeping the customer ‘switched on’ to your brand message is more challenging than ever before,” Robinson says. “Almost a quarter of companies (21%) surveyed believe that the customer journey is the singular most important factor for a successful campaign.” To that end, a majority (51%) of companies now say they “focus on the customer, not the campaign.” The survey of 956 marketers also shows what other reports have found: interest in digital ads is only growing.

More than half of all audio usage is in-home. The car and the workplace have emerged as the two listening locations most frequently targeted by radio programmers. But new research suggests a significant listening opportunity still exists in the home. When Edison Research looked at the totality of the audio space – including owned music, streamed audio, podcasts, TV music channels like Music Choice, and YouTube for music among other things – it found that more than half of all listening is done in the home. In-car accounted for a healthy 30%. The research firm says its Share of Ear study tracks all audio usage, both music and speech-based content, using a fully representative national sample reflecting the entire population.