Blitz Magazine

Boomers See Mobile Ads As Turn-Off. While a significant amount of ad dollars are being reallocated to digital, marketers looking to reach Baby Boomers may be wise to stick with radio . A new report from eMarketer shows Boomers do not respond well to mobile advertising on their smartphones. According to the numbers, less than 8% of the Boomer generation said they would likely purchase a product advertised on their mobile phone , and only 5% want to receive ads on their s martphones. Also, only 13.4% said they regularly used a mobile device to hunt for deals while shopping. While advertisers face an uphill climb to reach Baby Boomers on mobile devices, the demographic is easily accessible via broadcast radio. According to Nielsen’s Q2 Total Audience Report, radio users age 50-64 spend a staggering 68 hours, 46 minutes per month using radio—and likely hear plenty of spots. Even if Boomers are generally accustomed to listening to terrestrial radio, having grown up with the medium, the...

Banner Ads Banner Advertising, what makes it work? How can you get the best response rates and click through rates for your ads.  No, it’s not all guess work.    Banner Ads are every where on the web.  Their job is to catch a customer and to get them to link onto a certain website or to buy a certain product/service. Each banner you see is a product of guess work.  No one really knows if one banner will work better than another. Some Do’s During the years of banner making, a few points have become guidelines. If you did all you’re homework and you know your target customers and have some advertising skills, then designing and writing a banner ad will be as easy as three little words: Simple - Easy - To The Point Before you grab your notebook, there is a little more to this than meets the eye. Look over the points below. -Know your competitors and know what you are selling.  -Keep the ad simple.  Use fewer words....