Blitz Magazine

Storytelling and social media Nowadays, storytelling is one of the most used and abused words, even in communication marketplace. Everyone wants to tell a story but sometimes, the hardest part is to start especially when you are extra-exposed as on social media. So, let's start with the basis: what storytelling is, and for what can be useful. Storytelling is an art. It requires a good knowledge of the method, the ability to make contact with the reader and to involve him through the perfect tool: the narrative line. The type of narration to use, is chosen by the narrator. To create a good storytelling, be it personal or a corporate one, means to have a precise goal. Here some examples of how the storytelling is used. • Storytelling with commercial objectives: it aims to persuade and to sell and to differentiate the storyteller   from the competitors. • Storytelling with   marketing goals: it wants to capture   audience attention, stimulate   a ...

Mondelez used Facebook to Market Stanley Cup Oreo The brand explains why social media and TV ads go together like milk and cookies Russ Martin January 14, 2015 Last winter, Mondelez was looking for ways to maximize its corporate sponsorship of the NHL. It had invested in hockey because of the sport’s cultural relevance in Canada and decided to pair it with one of its most culturally relevant products: the Oreo. The result was the Stanley Cup Oreo, a cookie with the image of the cup etched into it that was available from March through the end of April last year. (It will be available again this spring.) Last week Mondelez released a case study in partnership with Facebook to show how it used the platform to promote the limited edition cookie during the playoffs. Here’s a look at the study. The brief: After doing Facebook ads on a small scale in 2013 and seeing great impact, Oreo decided to blow up the program for 2014. “When we looked into how to best reach our...

Radio’s in the media mix for Millennials but user-generated content tops the bill. Radio’s bread and butter are 25-54 year-olds , the demo most formats shoot for and most advertisers covet. But Millennials, all 77 million of them, are waiting in the wings. In fact millions of Millennials have already entered the crucial 25-54 demo and more do so every day. Millennials, also known as Gen Y, are forecasted to have record-breaking purchasing power. Radio’s still very much in their orbit but, like all traditional media, takes a back seat to the Big Kahuna of the Millennial media mix: user-generated content (UGC). Fully 30% of Gen Y’s daily media time is spent with content that is created by their peers, according to new research by social influence marketer Crowdtap and market research firm Ipsos. That’s more than is spent with such Millennial-friendly activities as browsing the internet (20%), watching live TV (10%) or playing computer or video games (10%). Millennials find UGC conte...

How often do you hear your clients talk about facebook advertising.  Often enough to invest 9 minutes to learn more about it?   https://www.youtube.com/watch?v=oVfHeWTKjag   According to the experiments and data in this video it is deeply flawed.  I’m not saying we hit the streets damning facebook, but this is knowledge worth having.  Once you understand the data, you can respond to your client with questions like “how has your engagement level on facebook changed since you started advertising?”  Just asking the question will make them think, and hopefully act, positioning you as a trusted advisor.