How often do you hear your clients talk about facebook advertising. Often enough to invest 9 minutes to learn more about it?
According to the experiments and data in this video it is deeply flawed. I’m not saying we hit the streets damning facebook, but this is knowledge worth having. Once you understand the data, you can respond to your client with questions like “how has your engagement level on facebook changed since you started advertising?” Just asking the question will make them think, and hopefully act, positioning you as a trusted advisor.