z95.3 Returns to the Vancouver Air Waves
One of the most iconic radio brands in Vancouver is making a return to Vancouver’s airwaves. Virgin Radio 95.3 (CKZZ) re-brands to its famous Z95.3 moniker following the recent sale from Bell Media to Newcap Radio. The rights to the Virgin Radio Brand remain Bell’s property.
“We’re
excited to bring back this truly Vancouver brand while continuing our current
Hot AC mix that Virgin Radio 95.3 listeners have come to love,” says station
general manager Sherri Pierce. “Z95.3 never really disappeared. The popular
Z95.3 bumper stickers are still everywhere on vehicles around the city.”
The
new Z95.3 will continue to play Today’s Best Mix and listeners can expect to
hear all their favourite regular features such as the $1,000 Minute, Golddigger
and The Sleaze.
Within
the transaction, the rights to the Virgin morning show were also retained by
Bell. “We have thoroughly enjoyed our time with the Nat
& Drew show
and we wish them the very best,” says program director Mel Kemmis. “We look
forward to introducing our dynamic new morning show team to our awesome
listeners in the weeks ahead”.
Consumers
will be made aware of Newcap Radio’s re-branding of Z95.3 with the support of a
city-wide advertising campaign across Metro Vancouver.
The
Canadian Radio-television and Telecommunications Commission (CRTC) granted its
final approval on the deal on March 19th stemming from the purchase of Astral
Media by Bell Media. Locally within the Vancouver radio cluster AM650 (CISL)
and SHORE104.3 FM (CHHR) were also acquired by Newcap Radio.
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