Blitz Magazine

Radio’s new pitch line may be how its ads fit with everything else. Like a restaurant goer overwhelmed by too many items on the salad bar to make a well-balanced plate of ingredients that go well together, marketers are facing the same problem when it comes to their media diet. The third annual Cross-Channel Marketing Report, published by Econsultancy in association with Oracle Marketing Cloud, finds just two-in-five (43%) feel they understand their customers’ journey throughout their media day and that they’re putting campaign components together in the right way to reach them. That’s despite the fact that two-thirds say it’s a priority for all marketing to be integrated into a cohesive plan . The most common reason for missing that target is advertisers and ad agencies just don’t have the resources to achieve that goal . “Clearly, marketers can and should be doing more to drive precise orchestration of their marketing strategies,” Oracle’s Simon Robinson says. For radio, the su...

TSN and Bell Media Announce Launch of TSN Radio 1150 in Hamilton and New Partnership with Hamilton Tiger-Cats – Fall launch of TSN Radio 1150 in Hamilton marks the first time an all-sports radio station is available in the Hamilton market – – Tiger-Cats partnership with Bell Media allows fans to tune in to AM 1150 for every Hamilton Tiger-Cats game – ---- TSN announced today that the network is further extending its industry-leading sports brand this fall with the launch of TSN Radio 1150 in Hamilton – marking the first time an all-sports radio station is available in the Hamilton market. The Bell Media radio station also confirmed today a new multi-year partnership with the Hamilton Tiger-Cats of the Canadian Football League (CFL) that includes live broadcasts of all Tiger-Cats games as well as additional programming. In the lead-up to the official rebrand to TSN Radio this fall, Hamilton’s Classic Hits 1150 CKOC delivers live coverage of every Tiger-Cats game, ki...

Bell Media Mix has partnered with Yellow Pages to help encourage Canadians to support their neighbourhood merchants by purchasing locally on Saturday, Nov. 29, it was announced today. Shop The Neighbourhood, a local shopping movement, is a corporate social responsibility initiative of Yellow Pages and encourages Canadians to make a local purchase and take advantage of exclusive event day deals offered by the businesses in their neighbourhoods. To spread the word and encourage Canadians to reflect on the importance of local businesses and drive them to Shop The Neighbourhood, Yellow Pages and Bell Media Mix have created an extensive multiplatform campaign deployed across the country in television, radio, out-of-home, and digital, leveraging Bell Media’s exceptional advertising reach. The campaign has been gaining momentum during the month of November with a phased rollout culminating on November 29, a special day when Canadians are encouraged to shop locally in their communities....

Corus Radio Toronto’s 102.1 the Edge announces the launch of The Wade MacNeil Show weeknights beginning Monday, November 3 from 6 p.m. to midnight . Listeners will get an exclusive backstage pass into the world of alternative rock from host, Wade MacNeil, as he draws upon his tour experiences and highlights the ins and outs of Canada’s underground music scene. Along with regular guest interviews, listeners will hear unique features like Locals Only, Wade’s nod to the local music scene in Toronto and around the world, and Born Too Late, a nightly throw-back of songs from the late 70’s and 80’s that started it all and are featured regularly on the Edge’s Sunday afternoon series, Spirit of Radio Sundays. Wade is no stranger to the spotlight. For 11 years, he was the guitarist for one of Canada’s most successful post-hardcore bands, Alexisonfire, and is currently the lead singer of U.K.-based band, Gallows. From clubs, arenas and amphitheatres across North America to Europe’s big...

No definitive song but an edgier sound emerged at CHR this summer. CHR didn’t net a song that epitomized the summer of 2014 but it did give rise to a new crop of edgier, rhythmic acts that offer a hint of where the format is heading. Five of the top six most-played CHR songs of the summer were from debut releases, including Iggy Azalea, whose high-velocity rap put her own “Fancy” in the summer’s top five and helped propel Ariana’s Grande’s “Problem” into the top three. “Fancy” was inescapable this summer, shooting to No. 1 at CHR, rhythmic and urban. “This was her summer more than anybody’s,” Radio Animal Media Consulting president Dom Theodore says. It was a big summer for crossovers as the top five most-played songs all went to No. 1 at other formats. Even as EDM continued to dominate CHR, smashes from Azalea, Rude! and Sam Smith helped slow the format’s tempo down with lower-BPM sounds. In sharp contrast to 2012, when pure pop ruled, this summer saw CHR move away from the musi...