One of the
most iconic radio brands in Vancouver is making a return to Vancouver’s
airwaves. Virgin Radio 95.3 (CKZZ) re-brands to its famous Z95.3 moniker
following the recent sale from Bell Media to Newcap Radio. The rights to the
Virgin Radio Brand remain Bell’s property.
excited to bring back this truly Vancouver brand while continuing our current
Hot AC mix that Virgin Radio 95.3 listeners have come to love,” says station
general manager Sherri Pierce. “Z95.3 never really disappeared. The popular
Z95.3 bumper stickers are still everywhere on vehicles around the city.”
new Z95.3 will continue to play Today’s Best Mix and listeners can expect to
hear all their favourite regular features such as the $1,000 Minute, Golddigger
and The Sleaze.
the transaction, the rights to the Virgin morning show were also retained by
Bell. “We have thoroughly enjoyed our time with the Nat
& Drew show
and we wish them the very best,” says program director Mel Kemmis. “We look
forward to introducing our dynamic new morning show team to our awesome
listeners in the weeks ahead”.
will be made aware of Newcap Radio’s re-branding of Z95.3 with the support of a
city-wide advertising campaign across Metro Vancouver.
Canadian Radio-television and Telecommunications Commission (CRTC) granted its
final approval on the deal on March 19th stemming from the purchase of Astral
Media by Bell Media. Locally within the Vancouver radio cluster AM650 (CISL)
and SHORE104.3 FM (CHHR) were also acquired by Newcap Radio.
Canada’s most-viewed program,
The Big Bang Theory has been picked up for three more seasons, giving CTV
more opportunities to launch Canadian programming following the laugher’s 8 p.m.
Thursday night time slot. So far original airings of the program have brought
in an average audience of 4.4 million viewers for the fall of 2013.
The Big Bang Theory, which targets adults aged 18 to 54 most recently
kicked-off the new Dave
Foley-starring PR comedy Spun Out, which premiered following Big
Bang and is being brought back to the 8:30 p.m. slot for the final two
weeks of March. Spun Out‘s premiere brought in an average of 1.4 million
viewers for its debut and dropped to 802,000 the following night for its
regular time slot on Friday. On average, Bell Media representatives say that
shows following Big Bang keep 50% of its lead-in audience.
Phil King, president of programming
and sports at CTV, tells MiC that Big Bang‘s massive weekly
audience has enabled the Bell Media channel to host a string of Canadian
programming like Saving
Hope in the 9 p.m. slot and Motive at 10 p.m. that night because
of the large lead-in it gets from the CBS laugher. He adds that he would like
to use the time slot following Big Bang to launch other Canadian
programming in the years ahead, with rumours that its typical time slot pairing
Two and a Half Men might only get a half season next fall.
King adds that it isn’t often that
a channel gets a show with the reach of Big Bang across audience
segments, adding other examples typically fall in the reality segment.
“The show is clever without going
over the top with sexual innuendos like a lot of shows do these days, which
make it uncomfortable for parents to watch with their kids,” he says. “It is a
show that has a wide audience. People who were 10-years-old when the show
started are 17 now and almost entering the sales demo.”
Maclean’s is expanding its political coverage to radio. The
Rogers-owned current affairs brand will debut Maclean’s on the Hill, a
new comment and analysis show featuring political journalists Paul Wells, John
Geddes and Aaron Wherry (pictured), on Rogers talk and news radio stations
across the country Saturday March 22.
The show will air Saturdays at 10
a.m. and Sundays at 8 a.m. on 1310News (Ottawa), 680News (Toronto), News1130
(Vancouver), 660News (Calgary), News95.7 (Halifax), and 570News (Kitchener) and
will be available via podcast through Macleans.ca as well as CityNews.ca
Maclean’s also recently unveiled its redesigned responsive website
following a push by Rogers Publishing to move all its websites to responsive
design. The move has seen page views increase 35% and pushed mobile and tablet
usage up 63% across Rogers properties, according to a release.
Toronto’s 102.1 the Edge, has announced a diverse new weekday lineup of on-air
personalities to bring the best of music, pop culture, irreverent humour and
topical engaging entertainment to audiences. The new station roster makes its
debut Monday, March 31.
Morning drive will be hosted by Dominik Diamond,
Josie Dye and Greg Beharrell from 5:30 a.m. to 10 a.m.
extensive international experience as host at BBC London and BBC Scotland. Most
recently, Dominik hosted The Dominik Diamond Morning Show on Halifax’s Radio
96.5 and prior to that was the very popular evening host on the Edge’s brother
Josie is no stranger to the Edge. She has been the station’s midday announcer
and host of the nationally syndicated Josie’s Top 20. She has also been the
host of Oh So Cosmo on Cosmopolitan TV.
Greg is a writer, comedian, performer and multiplatform content creator, who
currently hosts the evening show on the Edge and is a video contributor to the
world famous funnyordie.com.
Middays will be hosted by Carlos Benevides from 10 a.m. to 2
p.m. Carlos, a former Edge announcer, comes from Corus Radio Kitchener’s 91.5
the Beat, where he is currently the morning show co-host on The Beat Breakfast.
Afternoon drive will be co-hosted by “Fearless”
Fred Kennedy and Melani “Mel” Mariani from 2 p.m. to 7 p.m. Fred joined the Edge in
2009 and has since been the station’s afternoon drive host, as well as host of
TELETOON’s Fred at Night. He will be joined by new co-host, Mel, who has been
featured during the weekends on the Edge.
will be hosted by Adam Ricard from 7 p.m. to midnight. Adam is a weekend
veteran of the Edge and has frequently hosted live concert performances and
artist interviews for the Edge’s Sugar Beach Sessions at Corus Quay.
excited to introduce this sharp-witted lineup to both new and long-time
listeners of the Edge,” said Blair Bartrem, Senior Brand Director, 102.1 the
Edge. “These on-air personalities each bring their own unique voice and
distinct sense of humour that will make the station Toronto’s alternative
destination for great comedic banter, relevant interviews and amazing music.”
Tune in to
102.1 the Edge on the FM dial or listen live at www.edge.ca.
Farber aims to position radio as a
reach medium that builds brands. The Radio Advertising Bureau doesn’t
forecast revenue but RAB president Erica Farber says there’s reason to be
optimistic when radio’s position is looked at on a global scale, where
corporate America’s marketing budgets aren’t growing. “It’s still a positive
for us when you consider how many new entrants there are that we’ve held our
own,” she says. As the industry crafts its story for advertisers, she believes
it should position itself
as a medium that builds brands rather than just a vehicle to deliver a “price
and item” message. “Radio never positioned itself as a reach medium,”
Farber says. “And yet what
PPM has shown us is that there are more people listening to us than we ever
thought and it’s proving that radio is a great way to develop a brand and that
is a major shift as far as positioning our medium.” In the nearer-term,
it appears 2014 has begun with still no strong direction evident. Some public companies
have said winter weather is weakening sales, and Farber says, “When we start to
see first quarter results there are going to be some major challenges because
the weather has slammed advertising.” Clearly, the winds of change are still
blowing for radio.
TSN is making sports available on the go. The Bell Media sports
specialty channel today announced its new live streaming service TSN Go, which
enables Bell TV and Rogers Cable customers who subscribe to TSN
to watch its programming live and on-demand via their computer, smartphone or
The service promises 6,000 hours of live sports programming from
both TSN and TSN2 each year, including the Grey Cup, the World Junior Hockey
Championship and NCAA March Madness.
The service is also making episodes of fan-favourite shows
including Off the Record and That’s Hockey available.
TSN Go is the newest addition to Bell Media’s line of “TV
everywhere” products, following on the heels of TMN GO and CTV GO. The company said that it has more
products ready to launch in the “near future.”
Radio’s in the media mix for
Millennials but user-generated content tops the bill. Radio’s bread and butter are 25-54 year-olds, the demo most
formats shoot for and most advertisers covet. But Millennials, all 77 million
of them, are waiting in the wings. In fact millions of Millennials have already
entered the crucial 25-54 demo and more do so every day. Millennials, also known as Gen
Y, are forecasted to have record-breaking purchasing power. Radio’s
still very much in their orbit but, like all traditional media, takes a back
seat to the Big Kahuna of the Millennial media mix: user-generated content
(UGC). Fully 30% of Gen Y’s daily media time is spent with content that is
created by their peers, according to new research by social influence marketer
Crowdtap and market research firm Ipsos. That’s more than is spent with such
Millennial-friendly activities as browsing the internet (20%), watching live TV
(10%) or playing computer or video games (10%). Millennials find UGC content
35% more memorable than other sources. Still, Millennials spend 7% of their media time with
radio. While that may sound low, Gen Y packs 18 hours of media time into their
day, often viewing multiple devices simultaneously. That adds up to one hour and 16
minutes a day with radio, a little less than what Nielsen found it its recent
Cross-Platform report: one hour and 33 minutes a day for 18-24 year-olds; 1
hour and 43 minutes for 25-34 year-olds. Millennials prioritize social
media at the top of their media stack: 71% use social networking on a daily
basis. Radio came in third place on their media priority list with 53%
listening to either broadcast or streaming radio daily, behind live TV at 60%,
but ahead of email/text; retrieving news, weather and sports scores; and
‘Consumer to consumer marketing’ drives trust among Millennials. As Millennials occupy a larger position
on radio’s radar screen, broadcasters will need to come up with different
solutions to effectively communicate client messages to them. The old rules may
no longer apply. Millennials
report that in¬formation they receive through user-generated content is highly
trust¬worthy and trusted 40% more than information they get from traditional
media sources like TV, print and radio. That’s according to new findings
from market research firm Ipsos and social influence marketer Crowdtap.
Conversations with friends and family are trusted two-to-one over TV and radio
and almost four-to-one over banner ads. “Brands looking for consumers to trust
their marketing can no longer rely on tradi¬tional media to communicate their
messages to consumers,” the study’s authors say. “In today’s landscape, it’s
peer-created content, or ‘consumer to consumer marketing,’ that drives trust.”
Crowdtap and Ipsos surveyed 839 U.S. men and women aged 18-36 in January.
TORONTO (March 3, 2014) – Canada’s Sports Leader delivers all
the news and analysis surrounding NHL Trade Deadline Day during TRADECENTRE ’14 (#TradeCentre)
– TSN’s signature 10-hour event. Consistently ranking as the industry’s
most-watched and most-trusted source for NHL Trade Deadline Day news, TRADECENTRE ’14 airs Wednesday, March 5 beginning at 8 a.m. ET on TSN.
kicking off TRADECENTRE ’14, TSN’s
team of Hockey Insiders and experts set up one of the most anticipated days of
the hockey season during the 60-minute COUNTDOWN
TO TRADECENTRE airing tomorrow (Tuesday,
March 4) at 8:30 p.m. ET.
From 8 a.m.
to 6 p.m. ET on Wednesday, TRADECENTRE
’14 delivers in-depth coverage of every trade. For fans at work or
on-the-go, the entire broadcast will be available via live stream on TSN.ca and on the brand new TSN Hockey app. TRADECENTRE
’14 will also be available live on NHL Network in the U.S.
following TRADECENTRE ’14 on TSN,
host Rod Smith recaps the day’s events with reaction
from around the NHL on SPORTSCENTRE at 6 p.m. ET while NHL ON TSN takes over at 7 p.m. ET with Toronto @ NY
TSN has been
delivering comprehensive coverage of NHL Trade Deadline Day since 2000. Each
year, Canadians overwhelmingly make TRADECENTRE
their #1 choice for news and analysis. Last year’s TRADECENTRE more than doubled the average audience recorded by its
closest competitor, while TSN Digital recorded 23.6 million page views across
all of its platforms – making it one of the Top 5 busiest days ever in TSN
TRADECENTRE ’14 Broadcast Team
Duthie leads TSN’s TRADECENTRE ’14 team of Hockey Insiders
and experts – including former NHL players, coaches, and general managers – through
10 hours of hockey talk. Throughout the day, TRADECENTRE ’14 will feature interviews, breaking news and instant analysis
of each transaction, while also checking in with SPORTSCENTRE’s Bureau
Reporters on site with each Canadian team to file live reports.
The TRADECENTRE ’14 broadcast team:
McGuire in Philadelphia and Darren Pang in New York City
signed on as lead sponsor of TRADECENTRE
’14 and the Trade Breaker Desk, helmed by TSN’s Hockey Insiders.
TRADECENTRE ’14 on TSN Digital
in time for TRADECENTRE ’14, the fully
customizable TSN Hockey app delivers real-time game updates, news alerts, video
highlights, and more from Hockey Canada, NHL, and AHL. Designed and engineered in partnership
with the Toronto-based digital studio The Working Group, the TSN
Hockey app is available on iOS and will soon be available for Android.
Hockey app and TSN.ca
are the ultimate destinations for NHL Trade Deadline Day. In addition to live
streaming TRADECENTRE ’14, these TSN
Digital platforms also feature the following highlights:
Trade Tracker – delivering real-time updates on all
the trades as they happen.
Twitter Tracker – pulling together tweets from TSN’s
team of Hockey Insiders, experts, and correspondents
TSN Big Board – providing stats, cap hits and other
key information on players in play
Trade Deadline Playbooks – displaying each team’s situations in
terms of upcoming free agents, players with no-trade clauses, top prospects,
and potential plans
Fantasy Guru Scott Cullen’s take on NHL Trade Deadline Day’s
impact from a fantasy perspective
TSN’s social media team keeps fans in the loop on TSN’s official Twitter, Facebook, and Instagram accounts with real-time content
related to the biggest trades. The
TRADECENTRE ’14 broadcast will also feature fan tweets using the hashtag #TradeCentre
within the TradeCentre Twitter Bar.
TRADECENTRE ’14 on TSN Radio
features coverage focused on the local NHL team in their market and dips in and
out of live coverage of TRADECENTRE ’14
– with the television broadcast also featuring look-ins from select TSN Radio stations.
is Canada's Sports Leader and #1 specialty network. With a broad portfolio of
multimedia sports assets, TSN delivers world-class content across
industry-leading platforms including TSN2, TSN.ca, TSN Radio and TSN Mobile
TV. Official broadcaster of the Grey Cup, IIHF World Junior Championship and
FIFA Women’s World Cup Canada 2015, TSN’s slate of live sports coverage
includes NHL, CFL, NFL, NBA, MLS, Season of Champions Curling, UEFA Euro 2016,
MLB, Barclays Premier League, Golf’s Majors, NASCAR Sprint Cup, Nationwide and Canadian
Tire Series, F1, Grand Slam Tennis, NCAA March Madness, and Skate Canada
events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE:
BCE), Canada’s largest communications company.