Toronto Star outsourcing Ad Sales to Metro - Sandy Muir Letter
Publishing is changing right before our eyes. The Toronto Star and Metroland have combined to create a group that will service all facets of the Toronto Star. This is an incredible move that shows how media is becoming more of a commoditity to be managed by the largest companies in the country. Here is the letter that Sandy Muir released to the media and advertisers. Last November, we informed you of our decision to outsource the Toronto Star’s advertising sales function to Metro English Canada in the first quarter of 2014. At the time of the announcement, Star Publisher and Star Media Group President John Cruickshank stated that this change will better position the Star and Metro as leading providers in Canada of effective, compelling and distinctive marketing solutions. It will provide marketers with access to the audiences of both brands through a single point of contact. We are very pleased to report that the transit...