Blitz Magazine

Recently named by Rolling Stone magazine as a “Country Artist You Need To Know”, Atlantic Records/Warner Music Nashville duo HIGH VALLEY release their major debut album – DEAR LIFE – today.  The album features the Top 10 Country radio hit “Every Week’s Got A Friday,” that the group debuted this past September on the national broadcast of the Canadian Country Music Association Awards. Watch “Every Week’s Got A Friday” HERE . The 11 songs that make up High Valley’s Dear Life are being praised for their “sunny, upbeat tunes and soaring harmonies” (Pandora).  Fans can buy or stream Dear Life HERE . The tech-savvy band enlisted its dedicated fans to choose each of the tracks on the album, making their selections via the High Valley app.  Brothers Brad and Curtis Rempel have been giving their fans the first listen to Dear Life, streaming on their official app available in the iTunes and Google Play stores. High Valley recently joined songstress Martina McBri...

Zoomer ladies love to travel, browse the net, eschew nostalgia, and other interesting stats on this prime demographic. By Jennifer Lomax Zoomer has become the term of choice to describe people in their 50s, 60s and 70s who want to remain socially and culturally engaged and active. As with millennials, the demographic and sociographic profile of Zoomers is somewhat grey. And, many of the briefs that pass through Harbinger are focused on the under-45 woman (perhaps rightly so), but what if I told you that zoomers have more in common with young singles than you might think? Given the large, growing zoomer population and other macro trends pertaining to women in the workforce and having children later in life, this segment is worth a closer look. Consider this: There are more than eight million women over the age of 45 in Canada, representing more than 45% of the total female population; women 55+ represent more than 30% of Canadian women This segment is t...

Radio Stations trying to put on an event for the holiday's or next summer’s concert series may have some new ammunition courtesy of Nielsen. Its new Music 360 report finds the public responds favorably to brands that wrap themselves around music-based events. A majority (51%) of consumers favor a brand that sponsors a concert or artist tour . That level of affection for brands that pony up their support is even higher among people who attend the event. Nielsen found that three-quarters (76%) of concertgoers think a little better about a brand that helped present the show. The survey also shows brand affinity is even more pronounced among new media consumers of music. Three-quarters (74%) of Americans who consume streamed music say they favor brands that engage them through music sponsorships, giveaways and contests . That compares to 58% of non-streamers. “Given these large numbers, big brands can learn from events as ways to give their branded efforts exposure and connect to a wid...