Where agencies see long-term growth: study
The American Association of Advertising Agencies has r ecently released its 2014 (attached) effectiveness study, looking at the transformation of agencies from the eyes of both the clients and agency partners. The study pulls out data for media versus creative agencies as well as over-performing agencies, that is those that self-reported a greater than 10% year-over-year growth over the past three years (the report refers to non over-performing agencies as “the rest”). New agency revenue streams were seen as a top trend for agencies overall (at 28%) but came in dead last for brands, with only 3% of respondents saying it was something that would influence an agency’s future. However, the secret to long-term growth may be in that new revenue stream, the study found: over-performing agencies were more likely to focus on these new revenue streams, with 35% naming it a top trend that will impact the agency’s future, compared to 24% of “the rest.” Media agencies placed RO
Comments
Post a Comment