Auto Sales are booming - More advertising coming.



Posted: Tuesday, August 4, 2015 1:15 am
Those two sounds—the “ka-ching!” of cash registers and the “vroom!” of new autos being sold—are favorites for radio, and with auto sales hitting record levels, it’s vital for radio to keep a close eye on its No. 1 advertiser, and find the best ways to keep the dealership ad money flowing.
Automotive sales will account for $1.75 billion in radio ad spending this year, according to BIA/Kelsey. Estimates from Kelly Blue Book and Edmunds call for monthly new vehicle sales for July to reach 1.47 million units, and an annual adjusted rate of 17.1 million. For July, the eight major manufacturers are expected to show year-to-year gains. Analysts credit a healthier economy and demand for trucks, SUVs and luxury vehicles with fueling the positive gains. Indeed, as the overall economy has improved and unemployment drops, observers say consumers have started to make big-ticket purchases again, including new vehicles. Particularly in an off-election year, automotive advertising is critical for radio stations.
The question is: How do you grow radio’s ad money commensurate with this, especially in a competitive media market? Jim Doyle, principal of Jim Doyle & Associates, a sales and marketing firm that specializes in automotive, understands the challenge, while acknowledging that radio broadcasters are at risk of losing auto ad dollars to digital media as more clients look to grow their digital ad portfolio. “I would guess that most of the radio and TV stations are not experiencing record revenue from auto dealers,” he says, calling it a potential “major issue for operators.”
To put that in reverse, Doyle suggests radio broadcasters leverage their local relationships with auto dealers and store general managers (“generals to generals,” Doyle says), adding that stations need to demonstrate the effectiveness of broadcast advertising.
For example, he says, stations can use a dealer’s own Google Analytics to show that traffic to a dealership’s website surges after a radio or TV advertising campaign. “It is tangible evidence of the power of our products,” Doyle says. On the digital front, he advises stations to also show dealers the power of a station’s digital and mobile platforms.

Comments

  1. Remarkable post. I simply came across your blog and desired to say that I have really enjoyed searching your blog posts. Thank you for sharing such blogs. Auto dealer software

    ReplyDelete
  2. When you use a genuine service, you will be able to provide instructions, share materials and choose the formatting style. 토토사이트

    ReplyDelete
  3. I will share it with my other friends as the information is really very useful. Keep sharing your excellent work. subprime auto leads

    ReplyDelete
  4. If you are running a business involving large machineries and huge tools, then the very idea of relocating the unit from one to another state can be a really tiresome job. It involves a lot of stress and needs a good deal of advance planning. Selecting the most appropriate removalists your choice of movers while considering machinery removals from one state to another must abide. auto news

    ReplyDelete
  5. Google recently purchased DoubleClick - and in doing so, also acquired Performics, a search engine optimization company. While Google has always maintained that there is no way to buy better organic search engine placement, the lines have now been blurred. Learn more about this situation, including potential scenarios that may arise as a result of the acquisition and what they mean for anyone working with SEO. Fix Your Website SEO Issues

    ReplyDelete
  6. This comment has been removed by the author.

    ReplyDelete
  7. A very delightful article that you have shared here. Your blog is a valuable and engaging article for us, and also I will share it with my companions who need this info. Thankful to you for sharing an article like this. used car dealership loganville ga

    ReplyDelete
  8. A very delightful article that you have shared here. Your blog is a valuable and engaging article for us, and also I will share it with my companions who need this info. Thankful to you for sharing an article like this. mobile car wash company

    ReplyDelete
  9. I read the above article and I got some different kind of information from your article about a mattress. It is a helpful article to enhance our knowledge for us. Thankful to you for sharing an article like this.car sales leads

    ReplyDelete
  10. You wrote this post very carefully about this topic. I got information from your article it is really useful for me and also for others. Keep sharing this type of info, Thank you. Stratus SAE-MS9000E

    ReplyDelete
  11. I am very thankful to you for sharing this best knowledge with us. This information is helpful for everyone. So please always share this kind of knowledge with everyone. Thanks. Read more info about used auto parts

    ReplyDelete
  12. I generally check this kind of article and I found your article which is related to my interest.industrial shredder Genuinely it is good and instructive information. Thankful to you for sharing an article like this.

    ReplyDelete
  13. I am attracted by the presentation of this article. It is a genuinely a gainful article for us. Keep posting, Thank you.Auto Wrecker Edmonton

    ReplyDelete
  14. I just need to say this is a well-informed article which you have shared here about hoodies. It is an engaging and gainful article for us. Continue imparting this sort of info, Thanks to you. America auto auction

    ReplyDelete
  15. You are giving such interesting information. It is great and beneficial info for us, I really enjoyed reading it. Thankful to you for sharing an article like this.Online Auto Auction Sites Usa

    ReplyDelete
  16. I want to thank you for writing such blogs because your postings are always fantastic and informative.Wholesale Car Care Supplies Australia

    ReplyDelete
  17. A truly outstanding article has been posted here by you. We found your site to be informative and helpful, and I'll recommend it to others that need the same kind of information. Thank you for sharing this article.Auto Dealer Anchorage Ak

    ReplyDelete
  18. I sincerely appreciate you sharing this important information with me. Everyone can benefit greatly from this knowledge. Therefore, please always spread this kind of knowledge. Once more, many thanks for sharing it.Pre Sale Car Detailing Sydney

    ReplyDelete

Post a Comment

Popular posts from this blog

Bell Media Extends its FIFA World Cup™ Soccer Package to 2026

Where agencies see long-term growth: study