Letter From John Cruickshank, Publisher, Toronto Star,
Date: November 14, 2013 From: John Cruickshank, Publisher, Toronto Star, and President, Star Media Group To Advertisers and Agencies I am writing to announce the creation of a new, dynamic organization focused on providing compelling, creative and effective media solutions to today’s marketers. This new organization will provide our customers with access to leading-edge business solutions across a diverse set of platforms and products, including two of Canada’s leading media brands, the Toronto Star and Metro. At an operational level, this new sales function will be organizationally situated under the Metro umbrella. Henceforth, Metro’s advertising sales function will act as the point of contact for the Star and Metro brands, as well as for other Star Media Group publications and businesses. By taking this step, we are providing marketers with combined access to the audiences of two of Canada’s leading news media brands through a single point of contact. Metro is well...