Blitz Magazine

Storytelling and social media Nowadays, storytelling is one of the most used and abused words, even in communication marketplace. Everyone wants to tell a story but sometimes, the hardest part is to start especially when you are extra-exposed as on social media. So, let's start with the basis: what storytelling is, and for what can be useful. Storytelling is an art. It requires a good knowledge of the method, the ability to make contact with the reader and to involve him through the perfect tool: the narrative line. The type of narration to use, is chosen by the narrator. To create a good storytelling, be it personal or a corporate one, means to have a precise goal. Here some examples of how the storytelling is used. • Storytelling with commercial objectives: it aims to persuade and to sell and to differentiate the storyteller   from the competitors. • Storytelling with   marketing goals: it wants to capture   audience attention, stimulate   a ...

Canadian millennials are more active in sharing on social networks, and engage more with content shared on their networks than the average population, according to research by Olive Media. The Canadian Millennial Research Study showed that sharing activity reflects an engagement with brands, and a direct connection to purchase activity. The study tracked online data from 6.7 million IP addresses, or 95% of 18-to-34 year-old’s in Canada. Canadians millennials are three times more likely to share content with their social networks than the average, and they are more influenced by their peers since they are two times more likely to click back on content shared by others in their network, according to the study. Millennial sharing is also more diverse across platforms, with Facebook comprising 62%, Twitter 23% and Reddit 4%. That’s compared with the general population, where sharing largely takes place on on Facebook (81%). Millennials also share much more on-the-go, ...

While the Millennial generation indeed founded the social media movement, their interests, backgrounds and aspirations span well beyond what’s listed on their Facebook pages. This generation’s digital tendencies, however, mean that marketers and brands need to step up their games in order to keep up and engage with them. Adding to the challenge is the need for diversity with a greater portion of millennials belonging to a multicultural group – redefining mainstream.  And these 18 to 34 year-olds are worth the effort. Why? Because they are 9 million strong in Canada — on par with Baby Boomers — and make up 26 percent of the country’s population. And while many are still climbing the income ladder, this group’s size and age range highlight its long-term purchase power. Carman Allison, VP Consumer Insights Canada at Nielsen, takes a look into the trends surrounding this changing generation—including purchasing habits, consumption patterns, media choices and more.