Millennials’ sharing behaviour good for brands: report
Canadian millennials are more active in sharing on social networks, and engage more with content shared on their networks than the average population, according to research by Olive Media. The Canadian Millennial Research Study showed that sharing activity reflects an engagement with brands, and a direct connection to purchase activity. The study tracked online data from 6.7 million IP addresses, or 95% of 18-to-34 year-old’s in Canada. Canadians millennials are three times more likely to share content with their social networks than the average, and they are more influenced by their peers since they are two times more likely to click back on content shared by others in their network, according to the study. Millennial sharing is also more diverse across platforms, with Facebook comprising 62%, Twitter 23% and Reddit 4%. That’s compared with the general population, where sharing largely takes place on on Facebook (81%). Millennials also share much more on-the-go, ...