Blitz Magazine

Boomers See Mobile Ads As Turn-Off. While a significant amount of ad dollars are being reallocated to digital, marketers looking to reach Baby Boomers may be wise to stick with radio . A new report from eMarketer shows Boomers do not respond well to mobile advertising on their smartphones. According to the numbers, less than 8% of the Boomer generation said they would likely purchase a product advertised on their mobile phone , and only 5% want to receive ads on their s martphones. Also, only 13.4% said they regularly used a mobile device to hunt for deals while shopping. While advertisers face an uphill climb to reach Baby Boomers on mobile devices, the demographic is easily accessible via broadcast radio. According to Nielsen’s Q2 Total Audience Report, radio users age 50-64 spend a staggering 68 hours, 46 minutes per month using radio—and likely hear plenty of spots. Even if Boomers are generally accustomed to listening to terrestrial radio, having grown up with the medium, the...

MEDIA RELEASE BellMedia.ca/PR/TV/TSN Twitter.com/TSN_PR   Connor McDavid and Jack Eichel Face Off in a Special Sneak Preview of EA SPORTS™ NHL ® 16, Broadcast Exclusively on TSN Platforms – TSN teams up with EA SPORTS™ for an exclusive preview of NHL ® 16 – – Today’s editions of SPORTSCENTRE feature coverage of Connor McDavid and Jack Eichel facing off in NHL ® 16 – – Follow TSN’s BarDown.com and social media accounts for live updates and behind-the-scenes content from the McDavid-Eichel NHL ® 16 showdown – To tweet this release: http://bmpr.ca/1IFtW7a TORONTO (September 1, 2015) – Top NHL Draft picks Connor McDavid and Jack Eichel face off in EA SPORTS™ NHL ® 16 during a special sneak preview of the game featured exclusively on TSN platforms. Coverage of McDavid battling Eichel for NHL ® 16 bragging rights will be featured today on SPORTSCENTRE and TSN.ca in advance of the game’s release on September 15, 2015. TSN’s BarDown also follo...

Content group's new initiative will partner with advertisers on editorial content Chris Powell June 01, 2015 Rogers Media ’s publishing unit has introduced a content marketing offering that will include the names of advertisers on the cover and table of contents of both its English and French titles. Unilever Canada and Lexus/Toyota are among the program’s first advertisers, the latter partnering with Maclean’s, L’actualité, Sportsnet Magazine and Canadian Business on an editorial series that is still in development. Unilever, meanwhile, is partnering with Chatelaine on a program promoting the Hellmann’s “Real food movement” that will appear in the magazine’s July issue. Several other deals are currently “on the one-yard line” said Christopher Loudon , director of content solutions with the publishing unit. Loudon told Marketing that advertisers’ cover presence is restricted to text attached to a headline. There are no plans to incorporate advertiser-related i...

And which big brands are using the site to find out what the cool kids are doing Murad Hemmadi for Canadian Business January 12, 2015 It’s a little after 9 a.m. on the Friday before Thanksgiving, and Jeremy Gutsche is holding court in his Toronto office, talking about cupcakes. Bacon-flavoured cupcakes, to be specific, and how restaurants can use them to generate interest in their brands. The meaty-sweet treats are among the thousands of wacky ideas, products and fads catalogued on Trend Hunter , the website Gutsche launched in 2006. At 36, Gutsche is quoted regularly as an expert on such topics by the likes of CNN, the Guardian and the Globe and Mail . He’s the author of two books, including the forthcoming Better and Faster . His first, Exploiting Chaos , was named one of the Best Books for Business Owners by Inc. magazine. “I like to say it’s half pictures, so you know it’s good!” he quips, fanning the pages to demonstrate. On this day, Gutsche has just returned f...