Blitz Magazine

Boomers See Mobile Ads As Turn-Off. While a significant amount of ad dollars are being reallocated to digital, marketers looking to reach Baby Boomers may be wise to stick with radio . A new report from eMarketer shows Boomers do not respond well to mobile advertising on their smartphones. According to the numbers, less than 8% of the Boomer generation said they would likely purchase a product advertised on their mobile phone , and only 5% want to receive ads on their s martphones. Also, only 13.4% said they regularly used a mobile device to hunt for deals while shopping. While advertisers face an uphill climb to reach Baby Boomers on mobile devices, the demographic is easily accessible via broadcast radio. According to Nielsen’s Q2 Total Audience Report, radio users age 50-64 spend a staggering 68 hours, 46 minutes per month using radio—and likely hear plenty of spots. Even if Boomers are generally accustomed to listening to terrestrial radio, having grown up with the medium, the...

MEDIA RELEASE BellMedia.ca/PR/TV/TSN Twitter.com/TSN_PR   Connor McDavid and Jack Eichel Face Off in a Special Sneak Preview of EA SPORTS™ NHL ® 16, Broadcast Exclusively on TSN Platforms – TSN teams up with EA SPORTS™ for an exclusive preview of NHL ® 16 – – Today’s editions of SPORTSCENTRE feature coverage of Connor McDavid and Jack Eichel facing off in NHL ® 16 – – Follow TSN’s BarDown.com and social media accounts for live updates and behind-the-scenes content from the McDavid-Eichel NHL ® 16 showdown – To tweet this release: http://bmpr.ca/1IFtW7a TORONTO (September 1, 2015) – Top NHL Draft picks Connor McDavid and Jack Eichel face off in EA SPORTS™ NHL ® 16 during a special sneak preview of the game featured exclusively on TSN platforms. Coverage of McDavid battling Eichel for NHL ® 16 bragging rights will be featured today on SPORTSCENTRE and TSN.ca in advance of the game’s release on September 15, 2015. TSN’s BarDown also follo...

Radio’s share of local auto dollars to remain above 10%: report. The average auto dealer will spend more than $640,000 on local advertising this year, according to a new report from BIA/Kelsey. Combined with what the carmakers will spend in the local market, it projects $11.3 billion will be spent on local media across all automotive sectors — or more than one out every 10 dollars spent in local advertising . While more dollars are shifting to digital and mobile, the vast majority of automotive ad budgets are earmarked for traditional media. BIA/Kelsey forecasts 77% will go to tried-and-true advertising outlets this year. Radio’s share is estimated at 11.6% for 2015, slipping a point to 10.6% by 2019. “Radio is still an important part of an advertising mix and even as the average quarter hour numbers decrease a little bit, radio still reaches a very sizable portion of Americans,” BIA/Kelsey chief economist Mark Fratrik says. “If you have a local auto dealer with a 72 hour sale thi...

Mondelez used Facebook to Market Stanley Cup Oreo The brand explains why social media and TV ads go together like milk and cookies Russ Martin January 14, 2015 Last winter, Mondelez was looking for ways to maximize its corporate sponsorship of the NHL. It had invested in hockey because of the sport’s cultural relevance in Canada and decided to pair it with one of its most culturally relevant products: the Oreo. The result was the Stanley Cup Oreo, a cookie with the image of the cup etched into it that was available from March through the end of April last year. (It will be available again this spring.) Last week Mondelez released a case study in partnership with Facebook to show how it used the platform to promote the limited edition cookie during the playoffs. Here’s a look at the study. The brief: After doing Facebook ads on a small scale in 2013 and seeing great impact, Oreo decided to blow up the program for 2014. “When we looked into how to best reach our...