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Showing posts from November, 2017

How good is your story telling? Just because its social doesn't mean your not telling a story - keep them captivated

Storytelling and social media Nowadays, storytelling is one of the most used and abused words, even in communication marketplace. Everyone wants to tell a story but sometimes, the hardest part is to start especially when you are extra-exposed as on social media. So, let's start with the basis: what storytelling is, and for what can be useful. Storytelling is an art. It requires a good knowledge of the method, the ability to make contact with the reader and to involve him through the perfect tool: the narrative line. The type of narration to use, is chosen by the narrator. To create a good storytelling, be it personal or a corporate one, means to have a precise goal. Here some examples of how the storytelling is used. • Storytelling with commercial objectives: it aims to persuade and to sell and to differentiate the storyteller   from the competitors. • Storytelling with   marketing goals: it wants to capture   audience attention, stimulate   a reaction and to