Blitz Magazine

Boomers See Mobile Ads As Turn-Off. While a significant amount of ad dollars are being reallocated to digital, marketers looking to reach Baby Boomers may be wise to stick with radio . A new report from eMarketer shows Boomers do not respond well to mobile advertising on their smartphones. According to the numbers, less than 8% of the Boomer generation said they would likely purchase a product advertised on their mobile phone , and only 5% want to receive ads on their s martphones. Also, only 13.4% said they regularly used a mobile device to hunt for deals while shopping. While advertisers face an uphill climb to reach Baby Boomers on mobile devices, the demographic is easily accessible via broadcast radio. According to Nielsen’s Q2 Total Audience Report, radio users age 50-64 spend a staggering 68 hours, 46 minutes per month using radio—and likely hear plenty of spots. Even if Boomers are generally accustomed to listening to terrestrial radio, having grown up with the medium, the...

US Competitive Info: Magazines Tumble, Debate Ads Rumble. Magazine newsstand sales continued their steady decline in the first half of 2015, according to new figures from MagNet, reported by MediaPost. Total volume of magazines distributed to wholesalers dropped 2.6% to 784 million units comparted to the first half of 2014. But the number of issues sold had a steeper decline, tumbling 18.5% to 207.5 million. Dollar value of magazine sales decreased 13.9% to $1.11 billion. One caveat noted by MagNet is the new numbers may not be an apples-to-apples comparison due to the closing of magazine distributor Source Interlink and the lack of figures from Barnes & Noble. Still, no turnaround is in sight for magazine newsstand sales . MagNet says preliminary data for July and August point to sales falling further in the second half. Meanwhile, the chord that Donald Trump has struck among voters is reverberating for CNN ad sales. The cable news network is asking for 40 times its normal r...

MEDIA RELEASE BellMedia.ca/PR/TV/TSN Twitter.com/TSN_PR   Connor McDavid and Jack Eichel Face Off in a Special Sneak Preview of EA SPORTS™ NHL ® 16, Broadcast Exclusively on TSN Platforms – TSN teams up with EA SPORTS™ for an exclusive preview of NHL ® 16 – – Today’s editions of SPORTSCENTRE feature coverage of Connor McDavid and Jack Eichel facing off in NHL ® 16 – – Follow TSN’s BarDown.com and social media accounts for live updates and behind-the-scenes content from the McDavid-Eichel NHL ® 16 showdown – To tweet this release: http://bmpr.ca/1IFtW7a TORONTO (September 1, 2015) – Top NHL Draft picks Connor McDavid and Jack Eichel face off in EA SPORTS™ NHL ® 16 during a special sneak preview of the game featured exclusively on TSN platforms. Coverage of McDavid battling Eichel for NHL ® 16 bragging rights will be featured today on SPORTSCENTRE and TSN.ca in advance of the game’s release on September 15, 2015. TSN’s BarDown also follo...