Showing posts from June, 2015

Rick Westhead Investigates Soccer in the Slums of Brazil

TSN Senior Correspondent Rick Westhead Investigates Soccer in the Slums of Brazil for FAVELA UNITED, an Original Feature for the FIFA WOMEN’S WORLD CUP CANADA 2015™ – FAVELA UNITED debuts in the pre-game show for Brazil vs. Spain today (Saturday, June 13) at 4 p.m. ET on TSN – – TSN launches a new interactive web experience, , for Westhead’s accompanying long-form essay on street soccer culture in Brazil – To tweet this release: TORONTO (June 13, 2015) – As part of CTV and TSN’s extensive slate of compelling original features from the FIFA WOMEN’S WORLD CUP CANADA 2015™ , TSN Senior Correspondent Rick Westhead travels to the favelas of Brazil to investigate the impact of soccer on a brave group of young women. Their story is shared in the TSN Original: FAVELA UNITED , debuting during the pre-game show for Brazil vs. Spain, today (Saturday, June 13) at 4 p.m. ET on TSN. Complementing FAVELA UNITED is Westhe

Radio’s new pitch line may be how its ads fit with everything else / More than half of all audio usage is in-home

Radio’s new pitch line may be how its ads fit with everything else. Like a restaurant goer overwhelmed by too many items on the salad bar to make a well-balanced plate of ingredients that go well together, marketers are facing the same problem when it comes to their media diet. The third annual Cross-Channel Marketing Report, published by Econsultancy in association with Oracle Marketing Cloud, finds just two-in-five (43%) feel they understand their customers’ journey throughout their media day and that they’re putting campaign components together in the right way to reach them. That’s despite the fact that two-thirds say it’s a priority for all marketing to be integrated into a cohesive plan . The most common reason for missing that target is advertisers and ad agencies just don’t have the resources to achieve that goal . “Clearly, marketers can and should be doing more to drive precise orchestration of their marketing strategies,” Oracle’s Simon Robinson says. For radio, the su

Millennials’ sharing behaviour good for brands: report

Canadian millennials are more active in sharing on social networks, and engage more with content shared on their networks than the average population, according to research by Olive Media. The Canadian Millennial Research Study showed that sharing activity reflects an engagement with brands, and a direct connection to purchase activity. The study tracked online data from 6.7 million IP addresses, or 95% of 18-to-34 year-old’s in Canada. Canadians millennials are three times more likely to share content with their social networks than the average, and they are more influenced by their peers since they are two times more likely to click back on content shared by others in their network, according to the study. Millennial sharing is also more diverse across platforms, with Facebook comprising 62%, Twitter 23% and Reddit 4%. That’s compared with the general population, where sharing largely takes place on on Facebook (81%). Millennials also share much more on-the-go, using the

Rogers offering gives brands presence on magazine covers

Content group's new initiative will partner with advertisers on editorial content Chris Powell June 01, 2015 Rogers Media ’s publishing unit has introduced a content marketing offering that will include the names of advertisers on the cover and table of contents of both its English and French titles. Unilever Canada and Lexus/Toyota are among the program’s first advertisers, the latter partnering with Maclean’s, L’actualité, Sportsnet Magazine and Canadian Business on an editorial series that is still in development. Unilever, meanwhile, is partnering with Chatelaine on a program promoting the Hellmann’s “Real food movement” that will appear in the magazine’s July issue. Several other deals are currently “on the one-yard line” said Christopher Loudon , director of content solutions with the publishing unit. Loudon told Marketing that advertisers’ cover presence is restricted to text attached to a headline. There are no plans to incorporate advertiser-related i