Showing posts from May, 2015

CBC unveils 2015-16 slate

CBC has unveiled the full schedule of its 2015-16 programming following up on its   initial announcement   regarding new shows. In continuation of its promise to host rich and original Canadian content, the channel’s lineup includes 11 new productions. It has also unveiled CBC Arts, a cross-platform art space with television and digital programming. New dramas include  This Life , a family drama based in Montreal about the journey Natalie Lawson (Tori Higginson), a columnist in her early 40s, whose terminal cancer diagnosis brings a tight-knit family together as they prepare for a life without her. There is also  When Calls the Heart , a drama set in a 19th century western frontier coal-mining town about Elizabeth Thatcher (Erin Krakow), a new school teacher who leaves behind a privileged upper-class lifestyle to arrive here, in the midst of a coal-mining accident and gets to know town constable, Jack Thornton (Daniel Lissing). Other dramas include   Banished   by Bafta-

How will radio - Local Auto Media Spend Trending

Radio’s share of local auto dollars to remain above 10%: report. The average auto dealer will spend more than $640,000 on local advertising this year, according to a new report from BIA/Kelsey. Combined with what the carmakers will spend in the local market, it projects $11.3 billion will be spent on local media across all automotive sectors — or more than one out every 10 dollars spent in local advertising . While more dollars are shifting to digital and mobile, the vast majority of automotive ad budgets are earmarked for traditional media. BIA/Kelsey forecasts 77% will go to tried-and-true advertising outlets this year. Radio’s share is estimated at 11.6% for 2015, slipping a point to 10.6% by 2019. “Radio is still an important part of an advertising mix and even as the average quarter hour numbers decrease a little bit, radio still reaches a very sizable portion of Americans,” BIA/Kelsey chief economist Mark Fratrik says. “If you have a local auto dealer with a 72 hour sale thi