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Showing posts from April, 2014

Where agencies see long-term growth: study

The American Association of Advertising Agencies has r ecently released its 2014   (attached) effectiveness study, looking at the transformation of agencies from the eyes of both the clients and agency partners. The study pulls out data for media versus creative agencies as well as over-performing agencies, that is those that self-reported a greater than 10% year-over-year growth over the past three years (the report refers to non over-performing agencies as “the rest”). New agency revenue streams were seen as a top trend for agencies overall (at 28%) but came in dead last for brands, with only 3% of respondents saying it was something that would influence an agency’s future. However, the secret to long-term growth may be in that new revenue stream, the study found: over-performing agencies were more likely to focus on these new revenue streams, with 35% naming it a top trend that will impact the agency’s future, compared to 24% of “the rest.” Media agencies placed RO

Female Teens Spending Less on everything - Media Consumption

  According to the Piper Jaffray 27th semi-annual “ Taking Stock With Teens ” market research project, teen spending contracted just 1% from the Fall of 2013, compared to more substantial declines previously. Across both the upper and average income groups, teen male spending is up 4% from Fall 2013 . This compares to continued mid-single digit declines among females. Overall, the report notes that parent contribution to teen spending bounced back to the 65% of spend range , following a period of contraction. Teen unemployment remains elevated, but off of peak levels. Time priorities have shifted, showing that advanced placement courses are the norm. Year-round single sport/activities are more common, and school years are starting earlier and ending later (shortening the opportune summer employment period). A quick snapshot of the survey results, including fashion, beauty and personal care, restaurants, digital media, gaming, and wireless communication includes the fol

Study Reveals Roles Between Personalities, Listeners - Profiling Audience by host

Clear Channel has revealed the results of a new national study of the role of radio and the unique connection between radio personalities and listeners in a digital and social media-oriented world. The study's findings showed that radio is a far more powerful social force than ever before, particularly because of the conversations fueled by air personalities and the connection listeners feel to air local and national talent like Ryan Seacrest, Sean Hannity, Delilah and Bobby Bones. Key findings included: When comparing radio personalities to other media personalities, 6 out of 10 listeners said that radio hosts are "like a friend," whose opinions they trust. With even more ways for consumers and air personalities to interact, 4 out of 10 listeners feel personalities make more of an effort to foster a personal connection, making the radio experience inherently more social, particularly when compared to TV or stream

Zenith adjusts ad spend forecast up

ZenithOptimedia has adjusted its ad spend forecast upwards, predicting that the global market will grow by 5.5% in 2014, reaching $537 billion by the end of the year. That forecast is up 0.2% from the last report in December . Ad spend in North America is expected to grow by 4.8% this year, bolstered by the Winter Olympics and mid-term elections. Ad spend in Canada is expected to grow by 3.5% in 2014 versus 2013, with larger gains expected in 2015 and 2016. The internet is the fastest growing medium measured on the global market, and is expected to increase by an average of 16% each year between 2014 and 2016. Display is the fastest growing sub-category, with 21% annual growth, due in part thanks to the rise of social media advertising, which is growing at 29% a year. Online video is expected to grow at 23% per year for the next three years. Mobile advertising is growing six times faster than desktop, and is forecast to grow at a pace of 50% annually from 2014 to 2016. In