Monday, March 19, 2012

Reach Beyond - Advice from a New-Comer

By : Peter Wilken
Thanks Coco!

It was Coco, our uber-friendly chocolate Labrador puppy, who introduced me to Louise, the editor of this magazine, in a lick-fest on the beach by the Maritime Museum (the dog and Louise, not me and...well you know what I mean).

By chance, I was wearing an old BBDO Asia Pacific T-shirt. In a former life I ran BBDO's Asia Pacific region out of Hong Kong. Louise commented on it, and we got talking. “How about a piece on your thoughts about what Vancouver can learn from the rest of world?” she suggested.

So, after 25 years in communications, brand and business consulting working around the world, if the Vancouver communication industry came to me for advice, what would I say?

How to Make Your Website Attractive to Advertisers

By : Kristie Painting

No single innovation has democratized our world more than the Internet. With no more barriers to entry than a laptop and something to say, personal websites have flourished. And while the thrill of seeing your words writ large in cyberspace holds an undeniable appeal, many armchair publishers seek a greater dream of their achievements being recognized with monetary reward. But the vast majority of websites are never monetized. However, if financial gain is part of the game plan, here are a few vital requirements.

First and most important: content is king. This is true now more so than ever before, as demands on consumers’ time become ever more staggering. If your goal is to hold users’ attention, and compel them to return, you’d better have something meaningful to say.


By - David Cravit

Imagine that’s it 1980 and you’re 65 years old.

What have your life experiences been? How much longer do you think you’re going to live? How much longer are people around you living? And how do the answers to those questions shape your behavior in the marketplace – and, thus, the attitude of the sales and marketing community toward you?

You were born in 1915 and you grew up in the Depression and fought in World War II. Your experiences made you cautious, a saver rather than a spender. You’ve been saving, in fact, precisely for this last phase of your life – 10 years, maybe 15, tops, in which to enjoy (hopefully) a relatively dignified and pain-free glide to the finish line.