Reach Beyond - Advice from a New-Comer
By : Peter Wilken Thanks Coco! It was Coco, our uber-friendly chocolate Labrador puppy, who introduced me to Louise, the editor of this magazine, in a lick-fest on the beach by the Maritime Museum (the dog and Louise, not me and...well you know what I mean). By chance, I was wearing an old BBDO Asia Pacific T-shirt. In a former life I ran BBDO's Asia Pacific region out of Hong Kong. Louise commented on it, and we got talking. “How about a piece on your thoughts about what Vancouver can learn from the rest of world?” she suggested. So, after 25 years in communications, brand and business consulting working around the world, if the Vancouver communication industry came to me for advice, what would I say?