Blitz Magazine

Date: November 14, 2013 From: John Cruickshank, Publisher, Toronto Star, and President, Star Media Group   To Advertisers and Agencies I am writing to announce the creation of a new, dynamic organization focused on providing compelling, creative and effective media solutions to today’s marketers. This new organization will provide our customers with access to leading-edge business solutions across a diverse set of platforms and products, including two of Canada’s leading media brands, the Toronto Star and Metro. At an operational level, this new sales function will be organizationally situated under the Metro umbrella. Henceforth, Metro’s advertising sales function will act as the point of contact for the Star and Metro brands, as well as for other Star Media Group publications and businesses. By taking this step, we are providing marketers with combined access to the audiences of two of Canada’s leading news media brands through a single point of contact. Metro is well pos

Radio Stations trying to put on an event for the holiday's or next summer’s concert series may have some new ammunition courtesy of Nielsen. Its new Music 360 report finds the public responds favorably to brands that wrap themselves around music-based events. A majority (51%) of consumers favor a brand that sponsors a concert or artist tour . That level of affection for brands that pony up their support is even higher among people who attend the event. Nielsen found that three-quarters (76%) of concertgoers think a little better about a brand that helped present the show. The survey also shows brand affinity is even more pronounced among new media consumers of music. Three-quarters (74%) of Americans who consume streamed music say they favor brands that engage them through music sponsorships, giveaways and contests . That compares to 58% of non-streamers. “Given these large numbers, big brands can learn from events as ways to give their branded efforts exposure and connect to a wid